Shaquille O'Neal Faces Major Backlash For Being Offensive To Aussies In New Gambling Ads
Shaquille O'Neal might as well be one of the 15 most famous people on Earth. A seven-foot specimen widely known for being one of the greatest, most dominant players in NBA history cannot go unrecognized anywhere he goes.
His success on the court and as a businessman, as well as his charisma and larger-than-life way of handling himself, have also found him plenty of gigs in the advertising industry. He's got a nearly unlimited range in that regard.
Shaq Stars In Offensive Ad
That's why it wasn't much of a surprise to see him star in an ad for Australian Sportsbook PointsBet, especially considering he used to be a gambler himself.
Shaq isn't exactly selective with the companies he works with, drawing plenty of criticism for putting his name and image on nearly everything that makes him money. Notably, this wasn't the exception to that rule.
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Aussies Didn't Like It
A viewer's complaint called The Big Diesel out for helping portray Aussies as 'dumb yobbos,' stating that the ad was offensive to their culture:
“I’m an Aussie too, and don’t identify as a yobbos lout like these characters are portrayed,” the complaint letter reads. “It’s offensive to me as an Australian to see my culture (put) down like this.”
PointsBet Defends It
The ad starts with Shaq asking some guys, “How about this filly in the fifth fellas, put a $50 on it?” and it sure stereotypes Aussie young men. Still, PointsBet stepped up to defend this controversial marketing strategy:
“Australia, people, and place is known throughout the world to be uniquely different,” the company said in a statement. “This uniqueness is a positive trait that extends to our vernacular, places, animals and more. It is a place like no other with its own peculiar take on the English language and sport. In reality, it is common that persons not familiar with Australiana struggle to understand our colloquialisms, mannerisms and the like.”
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Shaq: Always Chasing The Bag
Maybe, it's time Shaq starts picking his battles a little better.
He's starred in ads and campaigns for virtually everything, including pregnancy tests. I mean, it's cool to chase the bag and all, but it's not like he's not one of the richest athletes in the world already.
But hey, that's just the way he handles himself. His competitive and hilarious nature made him a driving force on both ends of the floor, and that same passion makes him chase endorsements the same way he chased rings.
06.04.2025 в 10:01
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